THE ZZIM

Gangnam, Legendary Spicy Flavour.

SINCE 2013

2013 · Seoul Gangnam

2013, It all began with 'Gangnamkong' in Seoul

In 2013, we first opened our doors in Seoul under the name 'Gangnamkong'. Without flashy marketing, we became famous solely for our 'addictively spicy flavour', and many people queued up to visit us, making us a beloved restaurant in Seoul. We are not a restaurant that appears and disappears with trends. 13 years of time proves our taste.

Philosophy

We reject artificial spiciness

We do not use capsaicin to make it spicy easily. We believe that only natural spiciness, fermented with premium red pepper powder and fruits, keeps your stomach comfortable and makes you unable to put down your chopsticks. 'The most Korean spiciness'. This is The Zzim's commitment to not compromising on ingredients, even in a foreign country like Vietnam.

Present · An Phu, District 2, Ho Chi Minh City

An Phu, District 2, Ho Chi Minh City, A space filled with tranquillity

We moved away from the busy city centre and settled in front of a quiet park in An Phu, District 2, Ho Chi Minh City. The name changed to The Zzim(더찜), but the people who guard the kitchen and the dedication to taste remain the same. In a comfortable space without parking worries, we will serve you the same taste from Seoul.

OUR JOURNEY

From Gangnamkong in Seoul to The Zzim in Ho Chi Minh City, a 13-year journey

2013

Nonhyeon-dong, Gangnam-gu, Seoul

It all started with Gangnamkong Spicy Galbijjim

2014

Siksin Road, Ssaengsaeng Information Super Junior M Guest House

We began to be known through major broadcasts such as Y-STAR Siksin Road, KBS2 Ssaengsaeng Information, and SBS Super Junior M Guest House

2015

Find Delicious TV Sisters' Choice

We won 'Galbijjim Special' on MBC Find Delicious TV, and were recognised for our spiciness on MBN Sisters' Choice 'Spicy Battle'

2016

Live Today Evening

We became known to more people when we were introduced on MBC Live Today Evening from our Suwon Ingye-dong branch

2017

Prison Playbook Mr. House Husband Season 2

The 'Bonding Spicy Galbijjim' from tvN drama 'Prison Playbook', and the 'Cheese Galbijjim' from KBS2 'Mr. House Husband Season 2' were introduced, becoming a growth opportunity for the Gangnamkong brand

2020

An Phu, District 2, Ho Chi Minh City (Main Store Relocation)

We closed our Korean stores and relocated and opened The Zzim(더찜) main store in An Phu, District 2, Ho Chi Minh City

Principles since 2013

The same know-how from 'Gangnamkong', the popular restaurant in Gangnam, Seoul. We maintain the original recipe that never changes over time.

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Spiciness made by nature

We absolutely do not use artificial capsaicin. We insist on a comfortable taste fermented only with premium fruits/vegetables and red pepper powder.

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The Art of Waiting

We do not make fast food. We cook immediately upon order, and even if it takes time, we serve the deep flavour and sincerity of the ingredients themselves in the bowl.